Care/Of
Vitamins
One-Size-Fits-You
Uh-Oh:
Generic multivitamins neglect individual needs with their one-size-fits-all approach, ignoring each person's unique requirements.
Solution:
Care/Of - Vitamin Subscription Service
Care/of is a personalized vitamin subscription service that caters to individual needs. Customers begin by taking an online quiz that gathers information about their lifestyle and health goals. Based on the quiz results, Care/of creates a customized daily vitamin pack containing a tailored selection of vitamins, minerals, and supplements.
Manifesto
Do you honestly think those once-a-day bear-shaped, strawberry-flavored vitamins contain everything you need to conquer the day? The straightforward answer is no.
Generic multivitamins, despite their convenience, often miss the mark. They're designed for everyone, yet that's precisely their limitation. You're not a one-vitamin-fits-all individual; you're far more intricate than that.
Care/Of, through its initial quiz, tailors a selection of vitamins to cater to your unique requirements. By taking a personalized approach, Care/of tosses out the “fits all” notion. It’s not just about having a vitamin; it's about having the right vitamins, tailored specifically for you.
Say goodbye to those generic multivitamins that might be offering you little to no benefit and start achieving your health goals with Care/Of.
Social/Stunts
In addition…
Care/Of intends to distribute acrylic vitamin bears across the city, engaging in mischief antics to further illustrate the harmful impacts of multivitamins.
Social
Picture this: you're walking along a busy street when you see a cute vitamin bear. Initially appearing stationary and innocent, it surprises you by unexpectedly springing to life as you approach. This mirrors the central concept that Care/Of aims to convey in this campaign: generic, one-size-fits-all vitamins are out for your health.
In the social media aspect of the campaign, Care/Of plans to share amusing videos capturing people's reactions to the animated vitamin bear. This strategic approach is designed to initiate conversations and foster high engagement among the audience.
It's not all about
the gummies…
Vitamin Health Fortune
Strategically placed in venues where people frequently reflect on their health choices, like bars and shopping centers, Care/Of plans to deploy vending machines. These machines will encourage users to input details about their daily habits, providing personalized advice tailored to identified deficiencies. Subsequently, participants will be directed to the Care/Of website, where they can address these gaps by integrating the suggested vitamins and supplements.
Wellness Journey
Product Innovation
Each month, as you receive your vitamin subscription, you'll discover hidden cards within your package. These cards will inform you about the expected benefits of vitamin intake, offer discounts, and provide words of affirmation to motivate you toward a healthier lifestyle.
Care/Of X Fitbit
The way this partnership operates is quite simple: When Fitbit identifies any deficiencies in your health patterns, it will recommend the appropriate supplements to improve and enhance those specific areas, with Care/of providing this information.
CREDIT
Art Direction and Copywriting
Mateo Perez-Lara and Dahlia Nin