Cheese-Mation

To fully indulge in the velvety smoothness, be sure to check out the video!

ALERT!

ALERT! ALERT!

STUDIO AARDMAN IS

RUNNING OUT OF

CLAY!

but               can help…

Solution: 

In a never-before-seen collaboration, Velveeta will become the champion of Aardman's perilous time... How you ask? With the birth of Cheese-Mation! Using Velveeta cheese as a substitute for clay, Aardman can continue to do what they do best with Velveeta's help, making all of Wallace's cheesy dreams come true.

A Smooth Remake

Remaking LA DOLCE VITA into LA DOLCE VELVEETA using only Velveeta.

Aligned with Velveeta's fresh brand perspective, the partnership will materialize through the debut of a new Wallace and Gromit film. Drawing inspiration from the timeless (and muse behind Velveeta's campaign) La Dolce Vita, the Wallace & Gromit adaptation will be crafted exclusively through Cheese-Mation, spotlighting cheese-centric motifs.

Velveetafy Menu

At chosen cinemas for the movie premiere, Velveeta proudly presents a special limited edition Velveeta movie menu, designed to complement the delightful “La Dolce Velveeta” film experience.

The Cheese Moon

Inspired by the short “Wallace and Gromit: A Grand Day Out”, The release of the film will also include a big moon in NYC where people can take the Wallace and Gromit cheese loving experience to the next level. 


so do not fear, the cheese is here…

CREDITS

Mateo Perez-Lara, Oliver Pollock, & Colin KendalL