Uh-Oh:

Wrangler risks being seen as an old-fashioned and out-of-touch brand. They've had a hard time connecting with a younger audience and tapping into pop culture.

Solution:

Partnering with Cowboy Bebop allows Wrangler to connect with a younger audience that appreciates style, nostalgia, and pop culture.

What's a 'Cowboy Bebop'?

Cowboy Bebop" is a neo-noir space western anime that gained popularity among today's Millennials and Gen Z. The show follows a group of cowboy space bounty hunters, blending film noir, jazz, and sci-fi for a unique and stylish narrative. Fans love its aesthetic, themes of struggle, and adventurous spirit, which align with the independent, stylish vibe of the Bebop crew.